A monthly community for trades and service business owners who are ready to grow as leaders and as businesses. Weekly coaching. Real training. People who get it.
Join for $99 / MonthYou built something real. But the same friction keeps showing up on your team, in conversations, and in the weight of being the one responsible for everything. Here's what that looks like:
"The business only grows as far as you do. Inner work first, the outer follows."— Stephanie Byson, Equip the Leader
One membership. Weekly access. Practical tools built for your world, not a corporate boardroom.
Live group coaching where you bring what you're actually working on: a team problem, a hiring decision, a situation that's been bothering you. We work through it together, in real time. Recorded if you can't make it live.
Practical training built for contractors, covering leadership, team culture, communication, systems, and growth mindset. No fluff, no corporate theory. Just what applies to your world.
A space to connect with other trades and service business owners in the same season. Ask questions, share wins, troubleshoot real situations, and stop feeling like the only one.
Access to guides, frameworks, and resources from Equip the Leader, built specifically for trades and service business owners at every stage of growth.
Training rotates based on what the community needs most. Here's a sample of what's on the table.
Build + Become members are rewarded for showing up and being part of the community. The more you engage, the more you earn.
Attending Builder Calls, engaging in the community, and completing training all earn you points.
Sharing wins, supporting other members, and bringing your experience to the room. It all counts.
Engaging with resources, applying what you learn, and investing in your leadership journey earns recognition and rewards.
We see the people who show up, and we want to make sure they know it.
No long-term commitment, no contracts. Month-to-month. You're in immediately: Builder Calls, training, community, and resources. All of it from day one.
Every week, bring what you're working on. A situation with a team member, a decision you're wrestling with, a growth challenge. Live group coaching in a room that gets it. Calls are recorded if you can't attend live.
Leadership training, community connection, and real tools applied to your real world. When you want to go deeper, 1:1 coaching with Anthony or Stephanie is available exclusively to members at $150/hour.
This is for the trades and service business owner who is done going it alone and ready to grow.
No contracts. Cancel anytime. Month-to-month.
Our coaching isn't a fixed curriculum or a one-size-fits-all program. Anthony and Stephanie meet you where you are: your business, your season, your specific situation. Book a private session and bring exactly what's in front of you right now.
Exclusively available to Build + Become members.
Anthony and Stephanie Byson are co-founders of Equip the Leader and co-owners of Anthony's Asphalt. They've built a trades business from the ground up, and everything they bring to this community comes from that lived experience.
Maxwell Certified
Leadership Coach
Licensed Purpose Factor Coach
Founder, Anthony's Asphalt LLC
Speaker & Entrepreneur
Leadership is influence. Nothing more, nothing less.
Anthony built Anthony's Asphalt LLC from a determined young entrepreneur's idea into a multi-million dollar enterprise based in Dexter, Michigan, completing nearly 9,000 projects and building a team that reflects his core belief: you can't lead others until you lead yourself.
As a Maxwell Certified Leadership Coach, Anthony is passionate about helping leaders develop influence, build purpose-driven teams, and grow businesses that actually serve their lives. He's been in the field, run the crew, and felt the weight of ownership, and he brings all of it into every coaching conversation.
Maxwell Certified
Leadership Coach
Licensed Purpose Factor
Facilitator & Certified DISC Consultant
Inner work first, the outer follows.
Stephanie didn't start as a coach. She started as someone trying to figure out how to lead inside the business she and Anthony built with their own hands. She knows what it's like to be the owner, the manager, the HR department, and the culture all at once.
Her methodology is grounded in purpose, behavioral wiring, and the belief that lasting leadership change starts from the inside out. As a Licensed Purpose Factor Facilitator and Certified DISC Practitioner, Stephanie equips leaders with the tools to understand themselves first, so they can lead their teams, their families, and their businesses with intention.
"We built Anthony's Asphalt together. We built Equip the Leader together. And we built Build + Become because we know what it costs to go it alone, and what's possible when you don't have to."
— Anthony & Stephanie Byson
Join a community of contractors who are done going it alone. $99 gets you in the door and keeps you growing.
Join for $99 / MonthMonth-to-month. No contracts. Cancel anytime.