Start With Clarity. Then Build With Confidence.
Build + Become is a values-driven leadership community for business owners and leaders who want to grow without burning out. Most members begin with our 6-week Purpose Intensive so they can build from alignment, not guesswork.
Who We Are (Why this Works)
We’re not theoretical coaches.
We’re operators who built businesses, led teams, and did all the “right” things only to realize success didn’t automatically bring clarity or fulfillment.
For years, we led others confidently while privately questioning our own direction. We were productive, respected, and exhausted… building things that worked, but didn’t fully align.
Everything changed when we mapped our purpose and understood how we’re actually designed to lead, communicate, and make decisions.
Now, we help service-based business owners and leaders do the same, but in six weeks instead of six years.
We help leaders shortcut the process.
Success isn’t just about working harder, it’s about knowing how you’re wired so that you can work in your zones of genius and allow others to thrive in theirs. With the insights, strategies, and tools that top performers use to get ahead you’ll become the leader you were meant to be.
Unlock Instant Fulfillment!
Build + Become is a values-driven leadership community where purpose, leadership, and daily decisions come into alignment.
This is not surface-level motivation or tactical overload.
It’s a space where leaders develop self-awareness, alignment, and practical leadership skills so they can lead with clarity and confidence.
Inside this community, growth is intentional, grounded, and applicable to real life, not just theory.
What You’ll Walk Away With
This community is designed to deliver real outcomes, not just inspiration. As a member, you will:
In six focused weeks, you will:
Gain crystal-clear clarity on your purpose
Understand what you’re uniquely designed to do — and why certain roles energize or drain you.Decode how you lead, communicate, and make decisions
Learn your natural leadership and communication style so you can stop fighting it and start using it.Identify what’s misaligned — and release it
Pinpoint responsibilities, expectations, and patterns that no longer fit and are costing you energy.Build a personalized decision-making framework
Know what to say yes to, what to delegate, and what to stop doing altogether.Integrate leadership at work and at home
Apply clarity across business, family, and values — not in separate compartments.A strategic playbook, not just insight
90-day roadmap aligned to your purpose and design.
We review applications within 24 hours to ensure alignment.
You’ll feel at home here if:
You’re a service-based business owner or leader
You’re producing results but feel misaligned or stretched
You lead at work and at home, and both matter deeply
You want intentional growth, not just more tactics
You’re ready to stop guessing and start leading with clarity
Who This Community
is For
Most leaders wish they had done this work sooner before building so much without clarity.
Who This is
Not For
This community may not be the right fit if:
You’re looking for quick fixes or motivational hype
You want tactical business strategy only
You’re not willing to reflect honestly on yourself
You want networking without growth or accountability
This work is foundational.
It requires presence, reflection, and a willingness to grow.
Growth Thrives in Collaboration.
How Growth Happens
Weekly Community Calls
Focused, guided conversations where we:
explore purpose and leadership awareness
reflect on real-life leadership challenges
clarify next steps for growth
These calls are practical, grounded, and relevant to both work and home.
Guided Leadership Development
You’ll be exposed to frameworks and tools that help you:
understand how you’re wired
recognize blind spots
communicate more clearly
lead with greater intention
This is growth you can feel and apply immediately.
A Values-Driven Leadership Space
You’ll be surrounded by leaders who believe:
leadership isn’t compartmentalized
growth at work and at home are connected
values and faith matter in everyday leadership
This community is built on trust, honesty, and shared growth — not performance.
“I have been in the Community for only two months. The amount of value I’ve gotten from a weekly cohort, with just being in a circle where people put their personal development first. You have no idea the amount of growth that builds within you. Equip the Leader surrounds you with people who want to move forward in their life.”
- Jed Smith
Meet Your Coaches
We're not theoretical coaches. We're operators who discovered our own Purpose Factors after years of building businesses, leading teams, and wondering why success didn't equal fulfillment.
Stephanie Byson
Truth Teller Advantage + Messenger Skillset + Desire Fulfiller + Empathetic Strength
Translation: I communicate uncomfortable truths in ways that inspire action while creating exceptional experiences.
Anthony Byson
Builder Advantage + Craftsman Skillset + Desire Fulfiller + Empathetic Strength
Translation: I build tangible things that create extraordinary experiences while deeply understanding what people actually need.
We've been where you are, leading without clarity, building without direction, performing instead of operating in purpose.
Then we discovered our designs. Everything changed. Now we help you do the same - but in 6 weeks instead of 6 years.
If you’re ready to:
build clarity
align your leadership
and become the leader you’re called to be
We’d love to welcome you into Build + Become.
Inside the ETL Build + Become Community
01. The Tools
You’re done trying to lead with half the answers. No more patching together leadership skills from books, podcasts, or social media snippets.
It’s time for a step-by-step approach to help you communicate clearly, lead with confidence, and empower your team—without burning out in the process.
Inside you’ll get tools that actually work: leadership assessments, communication strategies, and time-tested team development resources designed to help you cut through the noise, regain focus, and finally move your business forward with intention.
02. The Support
You don’t need more information, you need real support.
This isn’t just another leadership course. It’s an experience designed to help you navigate challenges in real time, with structure, encouragement, and guidance.
Through 1:1 coaching, group calls, and leadership labs, we’ll walk with you through the overwhelm, the self-doubt, and the chaos of daily business life. You’ll gain the clarity and accountability you’ve been missing, and the confidence to lead without second-guessing yourself at every turn.
This is where stuck turns into momentum and where burnout turns into breakthrough.
03. The Mindset
The biggest shift isn’t in your calendar, it’s in your mind.
You don’t need to work harder. You need to believe you’re worthy of the success you’re building and capable of leading well along the way.
We help you rewire the beliefs keeping you stuck:
→ “I’m not a real leader.”
→ “I have to do it all myself.”
→ “If I slow down, it’ll all fall apart.”
You’ll leave this experience not just with strategy, but with a mindset that lets you step fully into your role as a confident, capable leader—without sacrificing yourself or your vision.
04. The Community
You started your business to design your life, not to do it all alone.
Inside our private community, you’ll find other business owners who get it. People navigating the same stress, self-doubt, and team challenges, ready to grow alongside you.
Here, we deep dive into purpose and wiring, celebrate wins, troubleshoot the hard stuff, and grow together with intention. This is a judgment-free space to be real, ask questions, and build deep connections with leaders who are building legacies just like you.
You don’t need to pretend to have it all together here. You just need to show up.
This is an exclusive community for those looking to grow, elevate their influence, and break through the barriers that often hold us back!
Not sure yet?
Download our free guide:
“5 Signs You’re Leading Outside Your Purpose (and What to Do About It)”
A practical reflection tool to help you assess alignment before applying.
FAQ’s
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No. Personality tests tell you HOW you show up. We use tools that tell you WHY you're designed this way and WHAT to do with it. The difference is application.
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We combine a thoughtful, practical, human-centered approach with clear communication and reliable results. It’s not just what we do, it’s how we do it that sets us apart.
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That's exactly why you need this. People who are "too busy" are usually running on autopilot—doing what they've always done without evaluating if it's what they should be doing. This creates time by eliminating misaligned activity.
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You could, but you'd be wasting money. The assessments give you data. The coaching and community together give you interpretation and application. One without the other is like having a map with no destination.
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and help you dig deeper to uncover who you’re becoming.
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Getting started is simple. Just hit ‘apply now’ from this page and fill out the application. We will reach out within 48 hours to let you know if you’re a good fit.
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Most coaching helps you get better at being you. We help you understand who "you" actually is first. Then optimization becomes 10x easier. This is diagnostic before strategic.
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Because you've never done DISC plus Purpose Factor in combination. That's where the power is. DISC shows your behavioral style. Purpose Factor shows your motivational design. Together, they explain why you operate the way you do.
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We're Christians who lead with integrity. We believe purpose and faith are connected. But this isn't Bible study—it's leadership development through a values-driven lens. You'll find God honored, not forced.